98% match with Saadiyat Island x MFW AD

For the closing gala of Modest Fashion Week Abu Dhabi, we joined Saadiyat Island to scent the scene – with a Cafp(e) perfume in a 98% match with Saadiyat Island x MFW AD.

The scent was chosen by the organisers at Miral: a limited, aquatic composition that brings the island and the water to mind. The bottle followed the same story – matched to Saadiyat's blue, with a rope charm in the same shade – and each one was presented in a custom logo box, handed out to VIP guests at the closing gala on Saadiyat. For the rest of the guests, we prepared mini essential oil rollers, added to their gift bags.

We also created the Cafp(e) display that became part of the gala, styled for both the day and the evening.

See the bottle and the event reel.

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